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Finding the Right Problem to Solve: A Composer’s Guide to Music in Advertising – 2. Case Study

By using the case of Uniqlo Bodytech campaign in which I was involved, I explain "How to Find What to Solve" issues in advertising projects as a composer.

Finding the Right Problem to Solve: A Composer’s Guide to Music in Advertising -1. Basics

When making music in advertising projects, just composing music to satisfy your director is not enough at all. Let's see what issues there will be and think how to solve them.